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  • All words in the text element are not capitalized, except for:

    • the first word of the text element,

    • names and titles of individuals,

    • unique names of organizations, products, services, technologies etc.,

    • published work titles.

  • Use sentence case for all elements that are not in title case, including:

    • form element labels, like input fields, checkboxes, radio buttons, drop-down lists etc.,

    • popup , popover and tooltip contenttitle text,

    • column headers in a table,

    • secondary headings,

    • body copy,

    • and so on…

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